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TUESDAY, JULY 06, 1999 e-Commerce Tips
Alex Wangalex@zzi.net 1. Automate Self-service Provide enough information and samples of your products or services to allow your potential customers to reach buying decisions on their own. Self-service is the best service on-line. Automate as much of your on-line processes as possible. Deliver digital products on-line. 2. Multiple ordering choose : Let your customer decide which method of ordering to choose. Provide several ordering options: mailing address, fax, phone, and secure on-line ordering. 3. Use a shopping cart program that allows your shoppers browse through your store, adding or removing items, calculate sales tax and shipping cost in real time before they check out and pay for the goods. Your customers will want to know the total cost of their orders before placing order. 4. Train your Employees Let your employees learn new skill so that you can adapt your business processes to the Internet. 5. Affiliate or Reseller Networks Let other Web sites do the marketing for your products or services. 6. Privacy Policy Establish a privacy policy and post it at your Web site. Let your customers know it is safe to shop at your site. Show them that you respect their privacy. 7. Money Back Guarantee Establish a "no questions asked" money back guarantee. You must make it safe for customers to do business with you by make risk free. 8. Post-sales Support Establish communication with your customers immediately after the sale. Let them know the order was received and when they can expect delivery. Give them a way for tracking the order. Tell your customers what a great decision they made ordering your product.
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