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    Zzinet News
    SATURDAY, JULY 11, 2009
    Shanghai's International Image Investigative Questionnaire
    Alex Wang

    Shanghais International Image
    Investigative Questionnaire

    Dear respondents,

    We are seeking your participation in this survey on views and attitudes to Shanghai. We are organizing this in the run up to the launch of the World Expo in Shanghai, China 2010. Your answers will help prepare Shanghai to better demonstrate its style and spirit.

    The answer choices are clearly marked. Please tick the boxes or mark the options with red color that correspond to your views. Please feel free to add information if you think we would find it useful. Thank you for your time and your help.

    Best wishes

    Shanghai Overseas Returned Scholars Association

    Please send your answer to Email: alex@zzi.net or fax: 281-242-1259

    Part1: Personal Information

    1. Age:
    16-24 25-34 35-44 45-54 55-64 65 or above

    2. Gender: male female

    3. Education:
    Graduate or above
    Secondary school qualifications or below

    4. Profession
    Please circle the one that applies to you: School/ further education/ higher education
    Private owner


    Part2: Your Impressions of Shanghai

    6. Have you ever visited China?
    Yes No

    7. How interested are you in China?
    Extremely interested
    Very interested
    Quite interested
    Not really interested
    Not interested at all

    8.Have you ever visited Shanghai?
    Yes No

    9. Which of the following ideas do you associate with Shanghai? Tick as many or few as you wish
    Historical city
    Modern High-rises
    International city
    Good shopping
    Fake brands
    Safe city
    Good bars and entertainment
    Friendly people
    I have no idea

    10. Which of these Shanghai landmarks are you aware of? Tick as many or few as you wish
    The Bund
    Nanjing Road
    Huangpu River & Suzhou Creek
    Pudong Skyline
    Oriental Pearl TV Tower
    Shanghai Grand Theater
    Yu Garden and Temple
    Shanghai Gate Lane
    Shanghai Museum
    Jews protected area
    I dont know

    11. Do you know of any of these Shanghai celebrities? Tick as many or few as you wish
    Liu Xiang (Athlete)
    Yao Ming (Basketball Player)
    Song Qingling (Wife of Mr. Sun Yat-sen)
    Chen Chong (Hollywood Actress )
    Lu Xun (Writer)
    Ba Jin (Writer)
    I dont know

    12. Which of these negative ideas do you associate with Shanghai? (If any)
    Language barriers
    Traffic congestion
    Poor air quality
    Bad life habits
    Others _________________
    I have no idea

    13. What would most attract you to visit Shanghai? Tick as many or few as you wish
    Traditional Chinese culture
    Chinese cuisine
    Open and inclusiveness

    14, If possible, which city would you like to work and live in? Tick as many or few as you wish
    New York
    Hong Kong

    15 Do you know which international activities Shanghai have held? Tick as many or few as you wish
    Olympic Games
    East Asian Games
    Mans Football World Cup
    Womans Football World Cup
    F1 race
    Tennis Masters cup
    International TV Festival
    International Film Festival
    Shanghai Cooperation Organization Conference
    I dont know

    Part 3: Shanghai World EXPO

    16. How did you hear about it?
    Through Radio or Television
    Through visiting China
    From colleagues
    From teachers or classmates
    From families or friends
    EXPO promotion
    I havent heard.

    17. What do you think is the theme of the Shanghai EXPO?
    Peace through competition
    Love, the world EXPO of the earth
    Better city, Better life
    I dont Know

    18. Why are world EXPOs held?
    To promote commerce and business
    For cultural exchange
    To display new technologies
    For leisure and entertainment
    To display cities development
    Comprehensive activity
    I dont know

    19. Do you plan to visit Shanghai? Yes No
    If yes: in the next year? Yes No
    in the next 5 years? Yes No

    20.Would the World EXPO encourage you to visit Shanghai in 2010?
    Yes No

    21, If you are planning to attend the EXPO, how would you like to buy tickets?
    Travel agent as part of your travel package
    A ticket agency in your country
    Tickets at the scene
    The questions are over. Thank you again for your participation!

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