Dear respondents,

We are seeking your participation in this survey on views and attitudes to Shanghai. We are organizing this in the run up to the launch of the World Expo in Shanghai, China 2010. Your answers will help prepare Shanghai to better demonstrate its style and spirit.

The answer choices are clearly marked. Please tick the boxes or mark the options with red color that correspond to your views. Please feel free to add information if you think we would find it useful. Thank you for your time and your help.

Best wishes

Shanghai Overseas Returned Scholars Association

1. Age:
¡õ16-24 ¡õ25-34 ¡õ35-44 ¡õ45-54 ¡õ55-64 ¡õ65 or above

2. Gender: ¡õmale ¡õfemale

3. Education:
¡õ Graduate or above
¡õ Secondary school qualifications or below

4. Profession
¡õ Student
Please circle the one that applies to you: School/ further education/ higher education
¡õ Employed
¡õ Private owner
¡õ Freelance
¡õ Unemployed

5.Residence:
Town/City:_________
Country:_________

Part2: Your Impressions of Shanghai

6. Have you ever visited China?
¡õYes ¡õNo

7. How interested are you in China?
¡õ Extremely interested
¡õ Very interested
¡õ Quite interested
¡õ Not really interested
¡õ Not interested at all

8.Have you ever visited Shanghai?
¡õYes ¡õNo

9. Which of the following ideas do you associate with Shanghai? Tick as many or few as you wish
¡õ Historical city
¡õ Modern High-rises
¡õ International city
¡õ Good shopping
¡õ Fake brands
¡õ Safe city
¡õ Good bars and entertainment
¡õ Friendly people
¡õ I have no idea

10. Which of these Shanghai landmarks are you aware of? Tick as many or few as you wish
¡õ The Bund
¡õ Nanjing Road
¡õ Huangpu River & Suzhou Creek
¡õ Pudong Skyline
¡õ Oriental Pearl TV Tower
¡õ Shanghai Grand Theater
¡õ Yu Garden and Temple
¡õ Shanghai Gate Lane
¡õ Shanghai Museum
¡õ Xintiandi
¡õ Jews protected area
¡õ others____________________
¡õ I don¡¯t know

11. Do you know of any of these Shanghai celebrities? Tick as many or few as you wish
¡õ Liu Xiang (Athlete)
¡õ Yao Ming (Basketball Player)
¡õ Song Qingling (Wife of Mr. Sun Yat-sen)
¡õ Chen Chong (Hollywood Actress )
¡õ Lu Xun (Writer)
¡õ Ba Jin (Writer)
¡õ Others______________
¡õ I don¡¯t know

12. Which of these negative ideas do you associate with Shanghai? (If any)
¡õ Language barriers
¡õ Traffic congestion
¡õ Poor air quality
¡õ Overcrowded
¡õ Dirty
¡õ Bad life habits
¡õ Others _________________
¡õ I have no idea

13. What would most attract you to visit Shanghai? Tick as many or few as you wish
¡õ Traditional Chinese culture
¡õ Chinese cuisine
¡õ Open and inclusiveness
¡õ Business
¡õ Study
¡õ Tour
¡õ Others_________________
¡õ None

14, If possible, which city would you like to work and live in? Tick as many or few as you wish
¡õ New York
¡õ London
¡õ Paris
¡õ Tokyo
¡õ Hong Kong
¡õ Beijing
¡õ Shanghai
¡õ Others___________________

15 Do you know which international activities Shanghai have held? Tick as many or few as you wish
¡õ Olympic Games
¡õ East Asian Games
¡õ Man¡¯s Football World Cup
¡õ Woman¡¯s Football World Cup
¡õ F1 race
¡õ Tennis Masters cup
¡õ International TV Festival
¡õ International Film Festival
¡õ APEC
¡õ Shanghai Cooperation Organization Conference
¡õ Others________________
¡õ I don¡¯t know

Part 3: Shanghai World EXPO

16. How did you hear about it?
¡õ Through Radio or Television
¡õ Through visiting China
¡õ From colleagues
¡õ From teachers or classmates
¡õ From families or friends
¡õ EXPO promotion
¡õ Others_____________
¡õ I haven¡¯t heard.

17. What do you think is the theme of the Shanghai EXPO?
¡õ Peace through competition
¡õ Love, the world EXPO of the earth
¡õ Better city, Better life
¡õ Others_____________
¡õ I don¡¯t Know

18. Why are world EXPOs held?
¡õ To promote commerce and business
¡õ For cultural exchange
¡õ To display new technologies
¡õ For leisure and entertainment
¡õ To display cities¡¯ development
¡õ Comprehensive activity
¡õ I don¡¯t know

19. Do you plan to visit Shanghai? ¡õYes ¡õNo
If yes: in the next year? ¡õYes ¡õNo
in the next 5 years? ¡õYes ¡õNo

20.Would the World EXPO encourage you to visit Shanghai in 2010?
¡õYes ¡õNo